1. LEARN	If you are new to Culinary Tourism, you are obviously curious about our Association. What is the International Culinary Tourism Association  all about? What kind of programs and services do we provide? What kind of clients and projects do we work on?  You also need to build a solid understanding of culinary tourism. How do we define it? How is culinary tourism the hottest new niche in tourism? How is it different from agritourism? How is culinary tourism much more than restaurant guides and restaurant week promotions?   Learn what constitutes Best Practices in culinary tourism product development and marketing. Find out how to start or join an Association Chapter near you. We have the tools to help you understand what culinary tourism is – and what it is not.
2. DEVELOP	So now you are an expert on culinary tourism! How do you leverage that knowledge into something productive?  You are now ready to develop your product. What is your product? A tour company? Restaurant? Winery? Destination? You might need some help designing the best product for your market. In fact, what is your culinary tourism brand? We have the tools and resources to help you develop a sustainable culinary tourism product (or group of products) that is (are) specifically tailored for the needs of you and your business. The International Culinary Tourism Association will give you an advantage over your competitors.
3. PROMOTE	You’re almost at the top! You’ve read all there is to read on culinary tourism, you’ve connected with our Association and other culinary tourism professionals, and you’ve developed your culinary travel product portfolio. What is next? Promoting those products of course! But how and where to do that? Should you go with a display ad in a glossy magazine or maybe media relations would work for you? Are you a new company perhaps with a small budget and without a lot of culinary travel marketing experience? We have developed unique ways to help you promote your business – whatever kind of business it is. Come on, aren’t you curious yet?

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