MODULE 1: DISCOVER [2 online segments, 30 minutes each] Introduction to Culinary Tourism Teaches the essentials of the culinary tourism industry: its history, definitions, examples, demographics and psychographics of culinary travelers, economic impact assessments, etc. By the end of this module, you will understand the difference between culinary tourism and agritourism, how gourmet tourism is different from culinary tourism, who culinary travelers are, and the benefits of culinary tourism to your business model.
MODULE 2: LEARN [1 online segment, 45 minutes] Brief History of Food and Tourism The globalization of food and tourism has given us an interesting new dimension for both industries. Have you ever wondered how we got to this stage? This module teaches how we came to place high value on cuisine and how cuisine evolved from our less glamorous history ages ago as hunters and gatherers. For example, did you know that French cuisine actually evolved from Italian chefs who were brought to cook for French royalty beginning in the 15th century? You will learn the difference between food and cuisine, and how to identify what is important to culinary travelers. The knowledge you learn here will help you to include the components necessary for a complete culinary tourism package.
MODULE 3: CONNECT [1 online segment, 60 minutes] Identifying & Working with Your Culinary Tourism Network There is a lot more to starting a cafe or winery than you might expect. The entire world is now your competition. Like it or not, you are instantly part of the tourism industry, regardless of where you are located. What does that mean for you and your business? Similarly, for tourism businesses like inns and tour operators, what does it mean to now focus on "cuisine" in your product offerings? This module teaches how to be more competitive in culinary tourism sales and marketing and how you can grow your business by collaborating rather than competing.

MODULE 4: DEVELOP [1 online segment, 20 minutes; 1 segment by telephone, 30 minutes] Creating Your Culinary Tourism Specialization You will work closely with your faculty advisor for modules 4 and 5. In module 4, you will learn about the 13 segments of the culinary tourism industry and identify which one interests you most. You will also need to choose a geographic specialization. Your advisor can help you focus your interests so you are able to concentrate on the segment and region that will be most rewarding for you.

MODULE 5: PROMOTE [you decide how much time to devote] Your Specialized Culinary Tourism Study Program In this segment, you will work with your faculty advisor and write your reseach paper, focusing on the segment and geography you chose in Module 4. Your paper must be 30-50 pages in length. After your paper is written and accepted by your advisor, you have the option to make it available in our online BrainFood library, where other professionals will be able to find your work and connect with you to ask you questions (or even hire you).

BENEFITS

There are many reasons why you should choose to become certified through our CCTP program:

1) You will receive a complimentary copy of the book "Culinary Tourism: The Hidden Harvest" written by Association President Erik Wolf.

2) You will receive one-on-one instruction with your own faculty advisor.  You will never need to work in a large group of other students.  This allows your faculty advisor to meet YOUR needs and not the needs of an entire group of students. 
 
3) You will be provided with a year of Premium Mebership, which also includes access to our online BrainFood library of nearly 2000 culinary tourism articles and research documents. BrainFood is an excellent resource to help you write your research paper

4) Each module is straightforward and very easy to understand

5) The training modules use examples from around the world and do not focus solely on the U.S.

6)  Have a busy schedule?  No need to worry!  You can complete the modules at your leisure within 6 months of your registration. 

Learn how we help you AFTER you receive your certification


PRICE

This industry leading certification is available to you for a very reasonable price of US$1295. Premium Association members will save an additional US$100 (discount applied after you are logged in). Or complete the request form below for immediate access to our certification brochure.


SIGN UP

Registration is quick and easy!  Click here to register and get started now! 

If you have additional questions or require more information, please fill out the form below and you will be contacted immediately.