OVERVIEW
Looking for a great way to reach out to potential new customers. and stand apart from your competition? We've been speaking to the industry since 2001 (in fact media regard us as the world's leading authority on culinary travel) so we know a thing or two about promoting culinary travel. Now with FoodTrekker, reaching out to actual culinary tourists can give businesses like destination marketing organizations, hospitality associations, tour operators, hotels, resorts, restaurants, cafes, wineries, breweries, and unique events a new way to reach out to potential new customers and drive sales! 

NOTE:  Only individual businesses should sign up for a FoodTrekker.com enhanced listing.  For destinations, we offer a special destination page that is priced differently.  Contact us for more information on setting up a destination page.

YOUR BENEFITS
FoodTrekker is the perfect sales and marketing tool for smaller and independent businesses, as well as destinations and hospitality associations. The Internet is your global catalogue. Research shows that people buy more when information is presented in context. In other words, culinary travel information presented on a culinary travel website is more targeted and more relevant for your target market. Therefore culinary travelers are more inclined to search and buy from a culinary travel website (all sales leads are transmitted directly to businesses). While basic listings and content submission are free, smaller businesses can elect to upgrade their listings to have the same online "storefront" as the big guys, but at a very reasonable cost. Website content can also be repurposed into electronic/digital or print formats at a very nominal additional cost.

FoodTrekker.com also works wonderfully for groups (e.g. membership groups, trails and associations) as a low-cost turn-key culinary travel sales and marketing solution.

YOUR RETURN
FoodTrekker™ is designed not just as a marketing tool, but also to generate sales leads for participating businesses and destinations. With our included ROI (return on investment) module, you will be able to track how many leads you get and then perform your own calculations on how many of those leads convert to business, average price, etc.

FoodTrekker.com is produced by the ICTA's sister organization, FoodTrekker Publishing.

FoodTrekker™ Guides

OVERVIEW FoodTrekker™ Guides are not just culinary guides and definitely not dining or wine tour guides. They are much, much more and completely unique - our methodology holds the unique key to the success of the guides. FoodTrekker™ Guides are the offline companion to the online FoodTrekker™ brand. The guides are typically 64-pages, full-color, portable, and supported by partnerships and qualified advertising in an advertorial format. Robust editorial content supported by striking photography and useful traveler tips position the guide as a high value resource enjoyed by visitors and locals alike. A proprietary criteria selection process ensures that only the most useful listings are included in the guide. The guide can also be designed "private label", either independently from the FoodTrekker™ brand, or because of reasons known only to you why your organization cannot be the publisher of this guide.

YOUR BENEFITS
Assemble all of your destination's unique and memorable culinary treasures in one unique guide. Much more than just a dining guide, the value of which is usually questioned by savvy travelers. This also helps destinations involve foodservice more in their strategic marketing initiatives. Also allows destinations and associations to publish guides with unique resources that do not necessarily need to include your members. Guide can be designed to provide content for multiple target markets simultaneously: 1) leisure; 2) meeting/convention; 3) packaged travel; and 4) international.

Once your content is listed on FoodTrekker.com, it is a simple process of exporting your culinary resources and formatting into a template for electronic or print use. Electronic guides can be turned into brochures for online use (perhaps you've seen them before - they make the page-turning sound). Print guides are great because you can preint fewer quantities, keeping your costs down, and update information as often as you need to. For example, instead of printing 100,000 guides per year, one destination prints on average 25,000 per quarter (more in summer months), and updates the content before each new printing so the content is always the latest information!

YOUR RETURN
Gauge your success by measuring number of guides distributed, number of consumer requests, referrals to a unique website address of your choice, and of course, inclusion of one or several offers that you or the advertising partners can track.

Pictured above is the version published for the U.S. State of Oregon before the name was changed to "FoodTrekker Oregon".

FoodTrekker print and electronic guides are produced by the ICTA's sister organization, International Culinary Tourism Development.

Contact us today to begin taking advantage of these unique and profitable resources.

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