Travel is the best education, and by experiencing each other’s’ foods we learn something new about each other’s’ cultures. So what does that mean for the Association? It is best explained in our Mission Statement and Goals below.
OUR MISSION:
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To develop, promote and preserve food cultures globally through education, development and promotion of the culinary tourism industry. |
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OUR GOALS:
GOAL 1: To foster strong COMMUNITY, both at the global and local levels, by:
a. Developing chapters of the Association to promote networking among foodservice and travel industry stakeholders in interested areas
b. Delivering a wide range of benefits to Association members
c. Fostering strategic partnerships with other food, beverage and travel organizations to ensure that our projects enhance, and do not duplicate, the work and concerns of other organizations
GOAL 2: To EDUCATE foodservice and travel industry businesses by:
a. Offering a formalized, meaningful certification program for foodservice and travel industry professionals
b. Hosting an annual Culinary Tourism Thought Leadership World Summit, with a Consumer Marketplace and Business to Business Marketplace
c. Hosting regional symposia, local roadshows and online webinars to help professionals and consumers to understand the relationship between food/beverage and tourism
d. Providing BrainFood, the world’s largest online library of culinary travel information
e. Making available our book, Culinary Tourism: The Hidden Harvest
f. Supporting culinary tourism academics with opportunities to present their research at our World Summit
GOAL 3: To DEVELOP culinary tourism products by:
a. Researching and writing culinary tourism strategies for destination marketing organizations, hospitality associations and groups, and businesses
b. Assessing destinations and businesses with our Culinary Tourism Readiness Index
c. Conducting mystery shopping for both destinations and businesses
d. Publishing an Annual State of the Culinary Tourism Report, a bellwether for culinary tourism trends and best practices around the world
e. Working with destinations and businesses to develop regional itineraries, culinary event strategies, menu messaging and other signature products
GOAL 4: To PROMOTE culinary tourism information to consumers by:
a. Helping journalists around the world with story ideas, interviews, quotations, fact checking, and resource referrals
b. Our FoodTrekker.com consumer culinary travel website (the only website of its kind in the world)
c. Holding the world’s largest Consumer Culinary Travel Marketplace (held in conjunction with the World Thought Leadership Summit)
We serve the following target markets:
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ICTA Board of Director member since 2004, Harold built his 40 years as travel consultant and busines
Jane Gregg is the owner and president of Epicurean Ways, a leading operator of culinary tours in Spa