INQUIRE ABOUT CUSTOMIZING YOUR OWN MYSTERY SHOPPING PROGRAM

The ICTA has developed a Mystery [Secret] Shopping program to help both businesses and destinations improve their culinary tourism products. The Mystery Shopping program works like this: one or more of our team members frequent a business or destination over a period of time. We experience the product or service as an ordinary customer or visitor would. All work is done in secret. No one will know that we have been hired to do this, or that we are making notes on our experiences. When enough products/services have been experienced, we report back with our overall observations and recommendations for your consideration.

For example, a restaurant may wish to know how well its servers explain the local sources of its menu items. A hotel may wish to learn specifically how a tourist experiences its food and beverage offerings - and get valuable feedback to improve internal processes and systems. A destination may wish to learn how easy or difficult it is for a visitor to obtain culinary tourism information on that destination. Mystery Shopping can be done for almost any business type.

Each Product Development Solution project is managed by a dedicated internal project manager using a state-of-the-art and easy-to-use team collaboration and project management system. As a Premium Member of the association, you may be entitled to a discount on these services. Thinking of doing it yourself? Please contact us to learn why you need our help.

Contact us today to begin taking advantage of these unique and profitable resources.