OVERVIEW
Neighborhood
Nibbles™/Culinary Treasure™ maps are credit card-sized reference maps
of a destination’s unique and memorable culinary treasures. The maps
are a clever handheld, portable, lightweight and unique way to get
tourists off the beaten path so they can enjoy more of the local
culinary highlights. An optional integrated promotion facilitates
tracking.
We coordinate every aspect of the project, including
graphic design and printing, distribution, and listings. And as a third
party, we have tools in place to ensure that only the most useful
resources are included. Pictured left is one example of how the folded
map might look.
YOUR BENEFITS
When a
FoodTrekker™ guide may be too large of a project, or in
destinations where fewer culinary resources exist, a pocket-sized
resource like Neighborhood Nibbles™/Culinary Treasure™ Map may be
exactly what you need. The benefit of a fold-out map is that you show
visitors exactly how to get to your best (and usually hidden) culinary
gems. Can be designed in such a way to allow destinations and
associations to publish only the best or most interesting resources.
Data show that 91% of people retain this map format for longer than a
year. Additionally, men are proven more likely to use this kind of map
than a larger fold-out map.
Once your information is in
FoodTrekker.com, it is relatively easy to export it and reformat it for
use in a portable map guide such as this.
YOUR RETURN
Gauge
your success by measuring number of maps distributed, number of
requests by target market, referrals to a unique website address of
your choice, and of course, inclusion of one or several offers that you
or the advertising partners can track.
Pictured above is a map that New York City did for its Restaurant Week.
Neighborhood Nibbles maps are produced by the ICTA's sister organization, International Culinary Tourism Development.