Overview
Our Mystery (Secret) Shopping program helps both businesses and destinations improve their culinary tourism products.
One or more of our analysts visit your business or destination over a period of time. We experience your product or destination as an ordinary customer or visitor would. All work is done in secret. No one will know that we are on site do this, or that we are making notes on our experiences. When analysis is complete, we furnish you with a report of our overall observations and recommendations for your consideration. Mystery Shopping is available for almost every business type.
The "360°" refers to a 360-degree (full-circle, or complete) perspective that our analysts must assess before they can write their analysis.
Each Mystery Shopping analysis is managed by a dedicated internal project manager using a state-of-the-art and easy-to-use team collaboration and project management system. Thinking of doing it yourself? Please contact us to learn how we can add value to your own work.
Benefits
A restaurant may wish to know how well its servers explain the local sources of its menu items. A hotel may wish to learn specifically how a tourist experiences its food and beverage offerings - and get valuable feedback to improve internal processes and systems. A destination may wish to learn how easy or difficult it is for a visitor to obtain culinary information on that destination.
Our analysts are impartial so you do not need to worry about any bias affecting their analysis.