Overview
What's in a name? Perhaps residents and foodservice personnel in your region understand your unique local foods but few others outside your area - including visitors and media - may know or care much about your food and drink. Maybe your food and drink are unique enough that they can stand on their own. You may be ready to develop a Culinary Tourism Strategy or Brand. We work with you to identify stakeholder interests, prioritize your key issues, recommend organizational structure and funding scenarios, develop a local awareness campaign, coordinate foodservice involvement, and drive media visibility.
By separating your area's food and drink delights as unique products, you add intrigue to the marketing of your destination and/or products. A new culinary tourism strategy and/or brand captures media interest and lures consumers.
Think of building a house. Before you build a house, you need architectural plans and then a foundation. The house only looks great after the work has been done. A destination is the same and only looks great if all the culinary pieces are assembled together correctly. Think of a culinary tourism strategy like a roadmap to success.
A culinary tourism strategy takes from 2-4 months to complete, depending on complexity of the required analysis, amount of preparation and research already completed, and size of destination.
Each strategy project is managed by a dedicated internal project manager using a state-of-the-art and easy-to-use team collaboration and project management system.