FoodTrekker™ Consumer Culinary Tourism Website OVERVIEW Looking for a great way to reach out to potential new customers. and stand apart from your competition? We've been speaking to the industry for nearly six years now (in fact media regard us as the world's leading authority on culinary travel) so we know a thing or two about promoting culinary travel. Now with FoodTrekker, reaching out to actual culinary tourists can give businesses like destination marketing organizations, hospitality associations, tour operators, hotels, resorts, restaurants, cafes, wineries, breweries, and unique events a new way to reach out to potential new customers and drive sales!
YOUR BENEFITS FoodTrekker is the perfect sales and marketing tool for smaller and independent businesses, as well as destinations and hospitality associations. The Internet is your global catalogue. Research shows that people buy more when information is presented in context. In other words, culinary travel information presented on a culinary travel website is more targeted and more relevant for your target market. Therefore culinary travelers are more inclined to search and buy from a culinary travel website (all sales leads are transmitted directly to businesses). While basic listings and content submission are free, smaller businesses can elect to upgrade their listings to have the same online "storefront" as the big guys, but at a very reasonable cost. Website content can also be repurposed into electronic/digital or print formats at a very nominal additional cost.
FoodTrekker.com also works wonderfully for groups (e.g. membership groups, trails and associations) as a low-cost turn-key culinary travel sales and marketing solution.
YOUR RETURN FoodTrekker™ is designed not just as a marketing tool, but also to generate sales leads for participating businesses and destinations. With our included ROI (return on investment) module, you will be able to track how many leads you get and then perform your own calculations on how many of those leads convert to business, average price, etc.
FoodTrekker.com is produced by the ICTA's sister organization, FoodTrekker Publishing.
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