FoodTrekker™ Guides

OVERVIEW
FoodTrekker™ Guides are not just culinary guides and definitely not dining or wine tour guides. They are much, much more and completely unique - our methodology holds the unique key to the success of the guides. FoodTrekker™ Guides are the offline companion to the online FoodTrekker™ brand. The guides are typically 64-pages, full-color, portable, and supported by partnerships and qualified advertising in an advertorial format. Robust editorial content supported by striking photography and useful traveler tips position the guide as a high value resource enjoyed by visitors and locals alike. A proprietary criteria selection process ensures that only the most useful listings are included in the guide. The guide can also be designed "private label", either independently from the FoodTrekker™ brand, or because of reasons known only to you why your organization cannot be the publisher of this guide.

YOUR BENEFITS
Assemble all of your destination's unique and memorable culinary treasures in one unique guide. Much more than just a dining guide, the value of which is usually questioned by savvy travelers. This also helps destinations involve foodservice more in their strategic marketing initiatives. Also allows destinations and associations to publish guides with unique resources that do not necessarily need to include your members. Guide can be designed to provide content for multiple target markets simultaneously: 1) leisure; 2) meeting/convention; 3) packaged travel; and 4) international.

Once your content is listed on FoodTrekker.com, it is a simple process of exporting your culinary resources and formatting into a template for electronic or print use. Electronic guides can be turned into brochures for online use (perhaps you've seen them before - they make the page-turning sound). Print guides are great because you can preint fewer quantities, keeping your costs down, and update information as often as you need to. For example, instead of printing 100,000 guides per year, one destination prints on average 25,000 per quarter (more in summer months), and updates the content before each new printing so the content is always the latest information!

YOUR RETURN
Gauge your success by measuring number of guides distributed, number of consumer requests, referrals to a unique website address of your choice, and of course, inclusion of one or several offers that you or the advertising partners can track.

Pictured above is the version published for the U.S. State of Oregon before the name was changed to "FoodTrekker Oregon".

FoodTrekker print and electronic guides are produced by the ICTA's sister organization, Epicopia Culinary Tourism Publishing & Consulting.