OVERVIEW
A menu (or beverage list) is really a communication tool. It has the potential to convey to your customers information about the local cuisine, local ingredients, the chef's (or bartender's, or sommelier's) philosophy, the history of the building or area and more. Association staff work with foodservice establishments to leverage this powerful communications medium that will help you build repeat customers and positive word-of-mouth promotion.  If you are not using your menu to communicate to your customers, you are missing an important marketing opportunity.

YOUR BENEFIT
Leveraging this underutilized medium will go a long way to improving customer satisfaction and generating positive word-of-mouth promotion.

YOUR RETURN
Foodservice establishments can gauge the success of menu messaging development by guest comments, average guest check pricing trend, and percentage of repeat customers.

Each Product Development Solution project is managed by a dedicated internal project manager using a state-of-the-art and easy-to-use team collaboration and project management system.  Association members please consult your Member Benefits page to see discounts you may be entitled to. 

Product Development solutions are provided by the ICTA's sister organization, Epicopia Culinary Tourism Publishing & Consulting.