Travel Industry’s Only Certified Culinary Tourism Professional Program Launches
February 17th, 2009
In times like today when businesses have to fight hard for every customer, culinary tourism businesses and destinations need every bit of help to survive. An extra edge like certification in the industry’s fastest growing niche – culinary tourism – is a major asset. Today the International Culinary Tourism Association (ICTA) introduced its Certified Culinary Tourism Professional (CCTP) program for hospitality, tourism and foodservice professionals. Frugal consumers need to feel comfortable about spending money at their destinations. The ICTA’s Certified Culinary Tourism Professional program is comprehensive and gives a high level of credibility to the sales and marketing efforts of businesses and destinations.
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