OVERVIEW
Perhaps there is a unique beverage that only your region is known for - a special mineral water, an interesting liquor or a special type of beer? Work with Association staff to identify the best way to develop and position your beverage to garner your business or destination international acclaim. If you or your area are opposed to alcohol, please know that the signature beverage does not need to contain alcohol to be successful.

YOUR BENEFITS
By developing and introducing a signature beverage, you add intrigue to the marketing of your destination and/or products. A new signature drink captures media interest and creates new allure for consumers. If you are the first to market such a beverage, then you also benefit from first-mover advantage.

YOUR RETURN
Gauge your success by measuring the number of media impressions citing your new beverage, number of interviews given by your local bartenders, number of new visitors coming to taste your new drink, and so on.

Pictured above is the Rose Martini, the signature beverage that was developed for Portland, Oregon, USA, the Rose City.

Each Product Development project is managed by a dedicated internal project manager using a state-of-the-art and easy-to-use team collaboration and project management system.  Association members please consult your Member Benefits page to see discounts you may be entitled to. 

Product Development solutions are provided by the ICTA's sister organization, Epicopia Culinary Tourism Publishing & Consulting.