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The international conference format of years past has evolved into a simpler regional symposium format that offers you lower costs and better benefits. The symposium is like a fast-paced, mini one-day conference. Read on to learn about the new regional format and its benefits for you. Association members always receive preferred pricing for all symposia and other Association educational events, no matter where in the world they take place. Symposia are produced by the ICTA's sister educational organization, the International Culinary Tourism Institute.


SEE A LIST OF CURRENT SYMPOSIA AROUND THE WORLD.
See the components of the new symposium format.
I want to hold a symposium in my region or for my business.

BENEFITS
A one-day regional symposium format offers many more advantages than a 2-3 day international conference format. An intense 1-day format is:

More affordable
  • Greatly reduced travel costs for you(cheaper or no airfare, fewer overnights, fewer incidental expenses)
  • Fewer add-on expenses (no mobile workshops, etc.)
More convenient
  • Frequent dates (several choices per year)
  • Shorter travel time (events held in your region or country)
  • Less time away from the office and family
More relevant
  • More focused presentations
  • Opportunity for more topics of specific interest to the region
  • More variety of topics in more locations – choose the symposia of greatest interest or relevance to you
  • If you miss the learning and networking at an international conference, feel free to attend symposia anywhere in the world, especially when a subject matter in another country holds particular interest for you or your business.


AUDIENCE

The symposium is designed primarily for business professionals in the food, beverage, hospitality and tourism industries, including relevant associations. Others, such as government and economic development staff and public relations/advertising professionals, may also find the program of interest.


FORMAT

The one-day regional symposium format is organized in the format below. Symposium content is a balanced mix of both relevant theory and hands-on practical learning so you can take knowledge back and start using what you have learned immediately.

The content of, and speakers for, each session below are customized according to the region's needs and interests.

9:00 - 10:00 am • Session 1: Culinary Tourism: The Hidden Harvest

10:15 - 11:15am • Session 2

11:30 - 12:30pm • Session 3: Lunch with Speaker

12:45 - 1:45pm • Session 4

2:00 - 3:00pm • Session 5

3:15 - 4:15pm • Speaker Roundtable
The day's speakers answer questions from attendees

4:30 - 6:30pm • Marketplace

Meet potential partners, members and journalists. If you have something to sell or promote, take a "table space" to tell your story. Each space is approximately 2-3 feet (2/3 to 1 meter) - enough space for your basic items. Full trade show materials/booth equipment not allowed so please plan on bringing only your most basic promotional materials.

 

INCLUDED

The following items are included for each registered delegate:

  • Admission to all sessions
  • Bound symposium workbook (includes handouts from speakers and copies of any additional articles provided by speakers or the Association)
  • Complimentary copy of Culinary Tourism: The Hidden Harvest by Association President Erik Wolf
  • Nametag and program
  • Session facilitation
  • Upgraded gourmet lunch (dependent on venue)
  • Ongoing coffee/tea/water service throughout the day


PRICING

Customized for each symposium and depends on a variety of factors that include costs for room rental and food/beverage, and number of speakers. Association members are always entitled to a discount for all education events.

 

HOLDING SYMPOSIA & CO-HOST REQUIREMENTS

We would be delighted to speak with you if your region or business is interested in holding a symposium. Before you contact us however, please review our brief list of requirements:

LOCATION
The host location must be near a large base of potential attendees (i.e. near a large metro area but not necessarily in a large metro area). Generally we regard a 60 minute drive from a major metro area as a good distance. The host location should have easy access (primarily highway and air but possibly also sea and rail, if appropriate) to major feeder markets.

HOTEL ROOM NIGHTS
The Association does NOT book room night contracts with lodging properties under any circumstances. If a lodging property wishes to offer a special rate, we will promote it, but we cannot serve as the hotel's outside sales agent. We prefer a model where the Association either pays for the meeting room rental or the room rental fee is waived based on food/beverage pick up.

COHOST PARTNER
While our organization does all the work, we need your input and support. We require a local partner to help with two items: 1) promoting the symposium to your membership list and/or contact list (e.g. in your newsletter) and your media list (e.g. issuing a press release); and 2) suggestions for relevant speakers and topics; suitable venues; and catering and audiovisual recommendations. Examples of suitable businesses for partnering to produce the symposia include destination marketing organizations, restaurant management companies, hospitality management companies, convention centers, or a food/beverage manufacturer or distributor. We may also ask your assistance to help introduce Association leadership to other local businesses who can help to publicize the symposium. The major benefits to the partnering organization include prominent visibility including in the symposium program, our press release and on the symposium page of the website; a host table with your materials at the symposium; the opportunity to promote your organization; and a limited number of complimentary registrations for your organization. Your organization will most likely receive media coverage as well as a result of our efforts to publicize the symposium. While the Association does all the work to produce the symposium, you reap all of the benefits.

SYMPOSIUM COSTS
The local destination marketing organization is NOT required per se to provide any financial or staff support to help produce the symposium. However, our experience has shown that a small subsidy is usually needed to help bring registration costs down for the delegates. The typical subsidy is approx. US$5000. So for example, if 100 delegates attend and the co-hosting organization's subsidy is US$5000, each delegate's registration would be reduced by US$50. If the co-host partner wishes, this subsidy/discount to delegates can also be restricted to members of membership organizations. If cash is not an option for the co-hosting organization, there are other ways to reduce the registration cost for delegates. For example, the co-hosting organization could help locate a free or low-cost venue, arrange reduced rate catering, or secure the donation of audiovisual equipment, etc.

ROLES & RESPONSIBILITIES
The Association produces the symposium entirely on our own with our own resources. However, if the local destination marketing organization will not help with our requests for assitance (e.g. venue, speakers, catering), there is little chance the symposium will succeed and may be canceled. The ICTI does not produce any symposia without co-host partner participation.

MINIMUM & MAXIMUM NUMBERS
We require a minimum number of paid registrants for the symposium to take place. The minimum number depends on the costs to produce the symposium, and costs vary widely. In general, we have found that 65 is a realistic number to look forward to as the minimum number of registrants. Symposia that do not receive the minimum number of registrants will be canceled. Generally, our symposia get on average about 80-120 delegates each. Certainly more can be accommodated depending on the size of the venue.

FREQUENCY
In larger countries such as the US, Canada, Australia and Brazil, the Association will produce no more than one symposium per geographic region of a country per year.

MARKETING
The details for each symposia need to be confirmed a minimum of 9 months before the proposed date of the symposium. The reason is that we need 6-9 months to promote the symposium on our website and through other marketing channels. Prior experience has shown that shorter windows of marketing time result in substantially fewer attendees. We want the symposium to be a success. Therefore, we take the time required to plan and market the symposium in a proper fashion.

OTHER SYMPOSIA
Why work with the ICTA to produce a symposium rather than organizing one on your own? The ICTA brings an enormous array of international resources, experience and examples to symposia. These benefits add unparalleled value and exposure for your local and regional delegates. When you partner with ICTA, not only do you have access to the world's best Culinary Tourism resources, you also benefit from the exposure that ICTA gives, and the credibility it lends, to your efforts. In most cases, the ICTA produces the entire symposium, thereby saving you staff time and resources, i.e. money. We are very careful to solicit your detailed input but we do all the work for you. If you have ever produced an event, you know how many little details can add up to quite a large headache. Also by involving ICTA speakers, your delegates benefit from best practices Culinary Tourism examples from all over the world - not just your region. The ICTA also maintains a vast database of Culinary Tourism contacts around the world - potential delegates that we can market to for your symposium. Lastly, the ICTA staff has extensive experience with cross-cultural communication and speaks a wide variety of languages. We know what it takes to launch an idea successfully across borders and into different cultures and languages. We always defer to you as the local expert, but because our staff are highly experienced with international matters, your job is that much easier.

 

GREEN MEETING COMMITMENT

The Association works hard to try and comply with international Green Meetings standards to reduce waste at our meetings. For example, we only host our events at hotels that recycle glass, plastic and paper. On site, we try to reduce our use of plastic containers, unnecessary packaging and superfluous photocopies (of course we provide photocopies for the symposia - we simply do not print too many). We ask registrants to return lanyards (nametags) to the Registration Desk so that we can reuse them. We also make every attempt to support local agricultural producers whenever possible. We believe that it is our duty to act as responsible global citizens to support local sustainability and reduce, reuse and recycle whenever possible. After surveying our past registrants, we know that the majority of our attendees share our view on this subject matter and helped us to comply with this goal. Many thanks to our kind attendees and partners who share this common vision and work with us to support it.

For more information about Green Meetings, download the Convention Industry Council's Green Meetings Report or you can visit the Council's website. Additional Green Meetings resources can be found at:

Meeting Professionals International
Oceans Blue Foundation

 
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